Focus Shelley... FOCUS!

I have always dreamed about being in FOCUS magazine! That dream became a reality the other month when I was given the opportunity to advertise my business in a segment called 'Women in Business.' I was beyond excited! I then said, my next dream is to be on the cover! I nearly cried when I was asked to attend a photoshoot that was for the cover!!!

You can read my article here:
https://issuu.com/focus.mag/docs/mgli97/1?e=0

The Cream of the Crop...

29. 02. 2012

Here is a set of three advertisements for Dairy Farmers I did in my last semester of University.

The brief was to prepare three magazine advertisements for the brand chosen by your group that are creative, individual and are appropriate to the brands positioning and standing in the market place.

I was really pleased with how they turned out. I just set up a white sheet of paper against the wall and photographed the dairy products using natural light, simple but effective! I had an assistant (Rich) help me with pouring the milk and holding the spoons!

My ads focus on Dairy Farmers being the best, which explains the headings:

(If you are interested in the body copy, I have included one down the bottom.)

The gift of life...

24 / 01 / 2012


For university I had to design three highly creative spectacular sized billboards that promote the Australian Organ Donor Register. I am not an organ donor myself, I never really liked the idea of someone cutting me up after I had passed away and letting parts of myself live on through other people. BUT, my views were drastically changed after doing this assignment. 

Did you know that....

- In January 2011 there were over 110,000 people waiting for an organ transplant ?

- One organ and tissue donor can save the lives of up to ten people and significantly improve the lives of dozens more? 

- Around 1700 people are on Australian organ transplant waiting lists at any one time?

These statistics amazed me. I never knew that one person could save up to 10 people and improve the lives of dozens more. It's incredible the things we take for granted sometimes.

These are my 3 designs:

I went for a simple design that would have a high impact. The design shows someone that has passed away giving their organ to someone who needs it. 

Give someone the gift of life today!
(For more information go to the Australian Organ Donor Register website)

The bar with no name....

09 / 10 / 2011

I recently had an internship with a bar in Sydney called 'Name this Bar' where I did graphic design work for them. It was a fantastic experience. I was asked to re-design their logo and create invitations and handouts about events occurring within the bar.

Here are some of my creations:

The only way out is the slaughterhouse.

06 / 10 / 2011

You make sure your eggs are ok, but what about the hens that laid them? Each and every ‘cage-egg’ takes around 30 stressful hours to lay, cooped up in a confined cage.  In a natural environment a hen will live 10 years, but a battery hen is lucky enough to live one year before they are stuffed into crates and trucked off to the slaughterhouse, never to see the light of day. This is animal cruelty- don’t take part, every time you go to the supermarket purchase free-range eggs or egg free alternatives.

This is a series of advertisements i designed in my second year of uni. We had to choose an Australian organisation and create an advertisement campaign for the chosen company. Then create a billboard design and a bus shelter design that was site specific. Also create a television advertisement using the program After Effects. This is what i came up with...

30 confined cage hours.

The only way out is the slaughterhouse.

Debeaked with a hot machine blade.

The average car holds five, so does the average cage.

You're only here for five minutes, try a lifetime.

I never knew how terribly hens were treated until i completed this campaign. It was a real eye opener. I hope that if you are reading this, you too will stop buying caged eggs.

For more information please visit: Animal's Australia